A Conversation with Ray Kurzweil and Tim O'Reilly (TOCCON)

O'Reilly Tools of Change for Publishing Conference 2010The last session last night at O’Reilly Publishing Tools of Change (TOC) conference in New York was A Conversation with Ray Kurzweil and Tim O’Reilly — an extremely interesting conversation between two very bright minds. “Ray Kurzweil invented the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano, and the first commercially marketed large-vocabulary speech recognition. Ray’s latest book, The Singularity is Near, was a New York Times best seller.”

Ray’s latest product is Blio — a free ereader. It has 1m free books + some paid for books in its catalogue. Blio is very interactive: audio, video, quizzes, annotations, various views, very impressive text-to-speech. For audiobooks, can sync audio with text (as word gets read it is highlighted — karaole style). Very cool! Blio books are actually online (web-based) so they can be updated by authors at any time.

I know that a major publisher in South Africa will be using the Blio to distribute its content (when the Blio becomes available).

Consumers in the Cloud: Google and Digital Books (TOCCON 2010)

O'Reilly Tools of Change for Publishing Conference 2010At O’Reilly Publishing Tools of Change (TOC) conference: Consumers in the Cloud: Google and Digital Books presented by Abe Murray, Product Manager at Google Books.

There are millions (billions?) more browsers than ebook readers, so why not use the browser as an ereader? (This is the approach we took with our m-novel Kontax.) You can walk into a bookstore and buy any book. Not so with ebooks, e.g. Kindle locks you into ebooks from Amazon. Google no like … Google Books mantra: buy anywhere, read anywhere. So Google moves into the ereader market with Google Editions — it’s browser-based and in the cloud (of course)!

How it works: Users preview book on Google.com. They can buy the book directly from Google.com or through retailer site. User then owns a Google Edition ebook. All users books will then be online and accessible anywhere, anytime in the cloud in their Google Books library. Further:

  • eBooks will be full colour (they were scanned in colour)
  • Social features / sharing margin notes
  • Seamless reading between devices
  • Using HTML5, users can also read offline
  • Simple ereader interface in the browser
  • Will support DRM and DRM-free content (depending on publisher requirements)
  • Will allow copy/paste/print or not (depending on publisher requirements)
  • Revenue split when buying directly from Google Books: 37% to Google, 63% to publisher
  • Territory rights of the publishers will be respected (not sure how they’re going to do this)
  • You’re not locked into Google if you buy their books.You can take the files with you if you leave. And devices should be able to access the open-standards data. Google Books is part of the Data Liberation Front at Google
  • Ideas: bundling ebook with print book
  • The Google eReader will launch in 2010, mostly likely in the early part of second half of the year

Abe: “This is a great year for ebooks and Google’s gonna be part of that.”

OK, so this is all very interesting. Yes, Google will still be a controlling party in the value chain (let’s not forget that they make money … they don’t just love freeing information for the love of it). But their control will be less restrictive than current publishers. Definitely a space to watch.

Keynotes @ day one of TOCCON 2010 and what they mean for m4Lit

O'Reilly Tools of Change for Publishing Conference 2010Day one at O’Reilly’s Publishing Tools of Change (TOC) conference in New York kicked off with a few great keynotes. Some snippets and thoughts:

Enhancing the ebook
Peter Collingridge, Enhanced Editions
One of his previous projects is www.bookseer.com — a book recommendation service.

  • How can digital innovation provide premium reading experiences?
  • The future of publishing can be summed up in one word: change.
  • Questions: What will the publishing value chain look like in 2013? What skills will be needed? What will you do about it today?

Law is not a business solution
William Patry, Google Inc.

  • People say that you can’t compete with free. Wrong way to think. Provide something of value to people and they will pay for it.

Are ebooks dead?
David Skip Prichard, CEO of Ingram Content Group

  • USA teens aged 8-18 spend 7.5 hours / day in front of an electronic device. How will publishers engage this generation?
  • Simplify: know what your business value add is and focus on it (differentiate). Limit the variables. (More options does not translate to increased sales.)

Publishing is dead: Long live publishing!
Ariana Huffington, co-founder and editor-in-chief of The Huffington Post

  • Books don’t end in print. They’re conversation starters. Reviews are conversation enders. What people want are conversation starters.
  • The medium is definitely not the message.
  • We have entered the golden age of engagement. Publishing needs to combine best of old and new worlds.

How does this apply to the m4Lit project?

  • We want reading to be social (community) and engaging (interactivity) (see our m-novel Kontax). Enhanced Editions has affirmed this approach.
  • We’re reaching teens where they are — on their mobile phones.
  • m4Lit should focus on one thing: bringing books to teens in developing countries through mobile phones (NOT including iPhones). Our differentiator is a user experience that is low-end device specific and cognisant of price (keeping data traffic to a minimum).

Twitter scorecard for publishers (TOCCON 2010)

The next workshop that O'Reilly Tools of Change for Publishing Conference 2010I attended at the O’Reilly’s Publishing Tools of Change (TOC) conference in New York was Twitter Scorecard for Publishers by Mike Hendrickson. It was an in-depth and quite technical look at using Twitter for amplification, engagement and other purposes. A few useful points:

Are there multiple twitterers in your organisation? Should they be rolled into one account? Do they say the same thing all the time? Or, ideally, do they NOT share the same followers/following, in which case they reach distinct audiences and so should be kept as separate, independent accounts? Use InterTwitter to find out.

What kind of a Tweeter are you: casual, connector, climber or persona? Who influences you? How much Twitter clout do you have? Klout.com will tell you.

See who you’re following but who aren’t following you back with Friend of Follow.

Selling in mobile markets (TOCCON 2010)

O'Reilly Tools of Change for Publishing Conference 2010I’m at the O’Reilly’s Publishing Tools of Change (TOC) conference in New York. Twitter hashtag is #toccon. Everything I learn here I’ll be applying to the m4Lit (mobile phones for literacy) project that I head up in South Africa.

Day one is workshops day, and first up is Selling in Mobile Markets, presented by Rana Sobhany, author of Marketing iPhone Apps.

The big question: How can publishers stay relevant in a digital world?
Great content. Curation. Quality. Subscription?

What’s special about mobile content:

  • Mobile phone is readily available
  • Engagement on the user’s terms
  • Short bursts of usage

Questions we need to ask ourselves:

  • How do you make your content most appealing?
  • How much is your content worth?
  • Apps? Mobile Web?

Constraints:

  • Small screen
  • Short attention span
  • So, very high demand for quality
  • Development costs ($20K-$100K dev costs for an app on any platform)
  • Gatekeepers (e.g. Apple for their App Store)

Opportunities:

  • Immediate
  • Personal
  • Custom (e.g. you can publish a whole book, or chapter by chapter)
  • Measurable
  • Fast

PLATFORMS for mobile apps …
iPhone/iPad platform:

  • Coexists with Apple’s iTunes Music Store
  • Divided by category
  • >2bn downloads to date
  • Approx 200,000 apps available
  • Dev language is Objective-C (must be developed on a Mac)

Android platform:

  • Android is an open source operating system for mobile
  • Dev language is Java
  • Android market:
  • Payment is a recent addition to Android Market
  • Self-service model for developers to publish their apps; no iTunes gatekeeper scenario
  • No friction, but no quality control either

BlackBerry platform:

  • Dev language is Java
  • BlackBerry App World:
  • Expensive apps (=>$2.99)
  • Limited functionality
  • Multiple handsets
  • No centralised payment system (need to use PayPal)

Palm platform:

  • Market stronghold has dropped off
  • Dev language is C, C++, webOS for newer Palm devices
  • About 1m webOS devices out there, more women than men own one

Windows Mobile platform:

  • Dev languages Visual C++, .NET, Java
  • Windows Mobile 7 recently launched to much fanfare
  • If wanting to reach business users, seriously consider Windows Mobile 7

Symbian platform:

  • Very popular abroad; Nokia+Symbian relationship makes it more compelling for the global market
  • Nokia is Symbian’s biggest customer
  • Dev lang mostly in C++
  • Traditionally it’s the most expensive to develop for

STRATEGY: Pitfalls of each platform …
In her opinion, there are 4 primary mobile development platform.

iPhone/iPad:

  • Most attention from users and media, but very crowded space
  • Apple is a gatekeeper and it’s very difficult to plan launches
  • Hardware is expensive and there is a “application etiquette” to adhere to on App Store

Android:

  • Open platform, pros and cons associated with this
  • Not very high adoption rates
  • Hardware fragmentation

Windows Mobile:

  • OEM relationships make it harder for developers

DISTRIBUTION of apps …

  • Don’t dilute your app too much — choose the platform that your target audience is using
  • Also, committing to one platform can give you leverage/support from them
  • Pricing is key; $4.99 on App Store is the sweet spot
  • Adhere to the pricing guidelines of the platform you choose
  • Launch day: Speak to press 1-2 weeks before launch. Provide them with screenshots and value prop to users.

MEASURING success …

  • 1:1 mapping of mobile phone to user (this very unusual (think of TV and radio) (My note: Maybe in the USA, but not in developing countries)
  • Have someone on the team be responsible for analytics. Not necessarily the developer.

10 Global Trends in ICT and Education: my take

10 Global Trends in ICT and Education is a post by Robert Hawkins on EduTech, the World Bank’s blog on ICT use in Education. It’s a great list, an “aggregation of projections from leading forecasters such as the Horizon Report, personal observations and a good dose of guesswork.”

While I feel that the trends apply mostly to well-resourced, developed-country educational institutions, I’m happy to report that in South Africa (SA) we are seriously exploring:

Trend 1) Mobile Learning — although we’re not focusing on smart phones but rather on feature phones with GPRS-capability, e.g. in the m4Lit (mobiles for literacy) project.

Trend 8) Teacher-generated open content — the Siyavula project from the Shuttleworth Foundation is building a community of teachers and a platform for this very thing.

I think the trends least likely to take hold in SA are 2) Cloud computing (bandwidth is just too expensive and the infrastructure for it not well enough established) and 10) Teacher managers/mentors (in-service teachers don’t want to relinquish the role of font-of-knowledge and “head” of the classroom. A number of factors, such as poor learner discipline and low teacher content knowledge (making the teacher only just a font-of-knowledge, more like a trickling stream of knowledge) make this a complex issue … it is not simply a case of teachers being resistant to change).

2010 HASTAC/MacArthur Foundation Digital Media and Learning Competition

The HASTAC/MacArthur Foundation Digital Media and Learning Competition will soon be accepting applications. There’s good money to be secured for your projects and it’s open to South Africans. I was a judge for the competition last year and can confirm that they look for innovation from developing countries — so we should go for it!

2010 HASTAC/MacArthur Foundation Digital Media and Learning Competition

We are pleased to announce that all information regarding the 2010 international HASTAC/MacArthur Foundation Digital Media and Learning Competition—including detailed category explanations and guidelines, critical deadlines, application materials, etc.—is now available at www.dmlcompetition.net.

The theme of this year’s Competition is Reimagining Learning and there are two types of awards:  21st Century Learning Lab Designers and Game Changers.

Aligned with National Lab Day as part of the White House’s Educate to Innovate Initiative, the 21st Century Learning Lab Designer awards  will range from $30,000-$200,000. Awards will be made for learning environments and digital media-based experiences that allow young people to grapple with social challenges through activities based on the social nature, contexts, and ideas of science, technology, engineering and math.

The Game Changers category—undertaken in cooperation with Sony Computer Entertainment of America (SCEA) and Electronic Arts (EA),  Entertainment Software Assocation, and the Information Technology Industry Council—will award amounts ranging from $5,000-$50,000 for creative levels designed with either LittleBigPlanet™ or Spore™ Galactic Adventures that offer young people engaging game play experiences and that incorporate and leverage principles of science, technology, engineering and math for learning.

Each category will include several Best in Class awards selected by expert judges, as well as a People’s Choice Award selected by the general public.  The online application system will open on January 7 and will include three rounds of submissions, with public comment at each stage.

Please see www.dmlcompetition.net for all details.

2009: A year in review

What did I do in 2009 as the fellow for 21st Century Learning at the Shuttleworth Foundation? For a snapshot, check out the presentation below. If you have more time, read the full post.

I have focused on mobile learning. Why?

  1. In South Africa (SA), up to 100% of youth have access to mobile phones. Access to computers is around 10%. The mobile phone is the technology in the hands of young people.
  2. Enabled by mobile phones and social media like MXit and Facebook, the way young people communicate and socialise are fundamentally changing. Mobiles are driving a “social revolution“.
  3. Most of the time mobile phones are used outside of the educational sphere. At school they are banned (I argue that this is not the right response); in the media, teens are abducted by MXit contacts, or use their phones to make and share child porn. Even the very idea of mobile phones to support teaching, learning and administration cannot be entertained because of all the negativity surrounding them (I have found this in South Africa and in Zambia!)

While the potential for learning via mobile phones is enormous, very little is being done to exploit this — in way of projects, research or policies. As a fellow, I couldn’t just stand there any longer and watch this opportunity get wasted.

The reality is that mobile phones are highly pervasive; they are used to communicate, to disseminate information and to play games; to develop identities and be social; and for creative expression. In learning terms, these are highly desirable attributes. Mobile phones are incredibly powerful — arguably more disruptive than PCs as tools for learning . Of course, there are risks and constraints. But these can only be managed if we seriously engage with mobile learning. This needs to happen inside and outside of schools (in the 21st century, as at all times in history, learning doesn’t only happen in the classroom).

Given the above, I did three things: 1) made some noise about mlearning to popularise it, to challenge perceptions (like that txtng is all bad, which it isn’t), and to offer new possibilities to teachers; 2) created an online space for mlearning related materials; and 3) focused on one particular area where I think huge impact to increase reading and writing can be made: m-novels.

1. Raised awareness of mlearning

I’ve presented at conferences in South Africa, New York and Florida. I’ve spoken to 230 principals in Johannesburg, curriculum advisors in Zambia, and pre-service teachers in Cape Town. I’ve written for the M&G’s The Teacher (SA’s largest teacher focused publication), and Tech Leader and Thought Leader blogs. These blogs invite South Africa’s thought leaders to give commentary and analysis. Together with other researchers, I’ve co-authored a conference paper (mLearn 2009) and a journal article. I’ve written a paper and book chapter related to mlearning. I interviewed teens about their mobile phone use and made videos.

Much of this effort entails putting mlearning in the minds of teachers, principals, curriculum advisors and even parents. We are in the early days of mlearning — but just where on the adoption path is hard to say. It’s difficult to compare it to traditional elearning, where for many years the focus was on providing access to PCs. Mobile phones are already in the hands of people. The focus is on utilising existing assets and providing cheaper access to voice, SMS and data services. This path is about effective use, not uptake.

2. An online resource for mlearning in Africa

I created mLearning Africa, a site for projects, papers and news about mlearning on the continent. This is the first such site on the web — a necessary step to begin connecting the few people and projects in this space.

3. Mobiles for literacy

It is well known that one of the contributors to the low-literacy levels of South African learners is that not enough reading and writing happens at schools and home. 51% of households don’t have any leisure books! Teens are actually reading and writing all the time on their mobile phones, e.g. MXit sends 250 million messages each day. (In the USA, the same has been found: huge amounts of reading and writing, but not formally — rather as IM conversations, SMSes, MySpace posts, Facebook updates, etc.  But they need to be reading and writing longer pieces of text too. Traditional literacy is a requirement for these “new media” literacies.

Since August I have led the m4Lit — mobiles for literacy — project, which has explored whether teens are interested in reading stories on their mobile phones, whether and how they write around those stories using their mobiles, and whether mobiles might be used to develop a love of reading. Read the overview of the project, or for up-to-date news the project blog. I looked at the phenomenal success of m-novels in Japan and wondered, will they work here? With SA’s severe shortage of books, and our teens not reading and writing enough, can mobile phones fill that gap?

To find out, I commissioned an m-novel, and followed how teens experienced it. Kontax is a teen mystery short story, published on a mobisite and on MXit. (Check out the story illustrations and the story launch press release). The story is aimed at 14-17 year olds, and written in English and isiXhosa (a world first for m-novels!) I didn’t just want to tell a story though, I invited reader participation — on the site they could comment, meet the characters, write on their walls. I even gave them prizes for commenting and submitting Kontax sequel ideas.

The m4Lit team researched 50 teens in Cape Town (from Langa and Guguletu) as they experienced the story, and also looked at the engagement with the story from teens around the country. This is what we found:

  • The kids love it! Over 5,000 teens have read the story since it’s launch in September. In SA, a book that sells 3,000 copies is a best-seller. Comparing ebooks to printed books is problematic for many reasons, but in the absence of other comparable ebooks, it is somewhat useful. (Do you have to sell something for it to be a best-seller — Kontax is free, after all? No. Amazon’s ebook bestseller list is based on number of downloads, not sales — there are free ebooks in the list.)
  • The readers like to comment and submit ideas. We received over 300 comments on the mobisite, and over 1,500 sequel ideas on MXit.
  • In terms of language, there is interest in indigenous language stories. Of the surveyed teens, 25% read at least some of the isiXhosa version of the story; on the mobisite, 50% of isiXhosa-speaking users posted comments in isiXhosa; and on MXit, 51% of of isiXhosa-speakers in the Western Cape read the isiXhosa version of the story (estimated). Associate Professor Ana Deumert, a linguist, pointed out: “Given the systematic marginalisation of isiXhosa, the lack of access to isiXhosa literacy in the education system and the dearth of isiXhosa reading material, the uptake should be seen as a success.”
  • From the survey we established that there is a strong correlation between language choice and communication mode, e.g. the teens spoke isiXhosa to someone else “face-to-face” but used English, isiXhosa and txtspk when communicating digitally. In schools, it is only traditional paper-based and oral forms of communication that are practised and valued.
  • From the survey, Dr Marion Walton, an expert in mobile literacies, found that “for most of our target group, digital writing takes place primarily on mobile phones. Computer use is intermittent and seems to rely on public access (school, library) rather than home access. In contrast, mobile phones and MXit are pervasive. When digital texts are created or read, they tend to be short texts on mobile phones – SMS and MXit. There was more evidence of digital reading (browsing the web) on computers than of word processing or other computer-based writing.”
  • For the survey participants most reading takes place on mobile phones or on paper. Other than Facebook, SMS and MXit (46% of what the survey participants read), everything our sample learners had read on the previous day was printed on paper.
  • There were many requests for teens to be able to write their own pieces (poems, lyrics, stories, etc.)

In addition to the interesting research findings, Kontax drew a huge amount of interest from the media, including from the BBC (radio and web), SAfm, Metro FM and Business Day. It also won a Bronze Pixel in the Bookmarks Awards 2009 (the only medal in it’s category).

So, for me two things are important:

  1. Kontax has clearly demonstrated that mobile phones are a viable platform for teen reading and writing, as well as for teens to network around their literacy practices.
  2. Teens are doing their digital reading, writing and communicating on mobile phones; it is crucial to understand and take advantage of this for educational purposes.

This must be exploited in SA. If we can provide m-novels for teens and a platform for them to write their own content, then we will make a profound impact on literacy in this country.

What next?

The question we always ask at the Shuttleworth Foundation is So what? What do we do with the m4Lit findings? I believe the following must happen:

  • More stories must be published … a “mobile library” — where we publish Kontax and public domain titles.
  • Kontax must be grown — more readers and more translations (done via crowd-sourcing) in other South African and international languages. An m-novel with high readership – one prominent success story – is a very powerful way to get other people into this space, like authors, publishers, teachers.
  • Teens must be given a space to write and read and comment on stories, poems, lyrics, etc., via their mobile phones. Fan fiction sites like fanfiction.net have been shown to be spaces for peer-to-peer language and grammar learning.
  • Alignment of Kontax – or any story on a mobile phone, and learner writing around that – with the curriculum, ideally having it used as a prescribed text. There has been an offer from a high school in Cape Town to include Kontax as a prescribed book next year, and with learners writing assignments on it (for marks). In the bigger picture, there is simply not enough recognition within the education system of mobile literacies, despite the striking prevalence of both in South African teens’ lives. This must change.

I will continue to make noise, to put mlearning materials online, and to employ mobile phones for teen reading and writing. SA simply cannot afford the wasted opportunity cost of not doing these things.