Engaging low-income markets through participatory media

Last week I presented Engaging a participatory culture at the Accenture South Africa CRM Executive Summit in Johannesburg.

I asked: What does the emerging participatory culture – in which people produce, share and consume content – mean for a developing country like South Africa? To answer this question, I shared my technology experiences from the education, e-government and developmental sectors and offered suggestions for engaging low-income markets through participatory media.

The presentation builds on the one I gave at Web4Dev in February.