On the 22nd of August Yoza Cellphone Stories launched. Yoza is the flagship project of m4Lit, which I lead.
Here is the press release, the short description of the project, and some very last-minute guerilla user testing done the day before launch.
One week later we have 37,000 subscribers and 3,600 user comments have been posted. Not bad at all!
Steven Vosloo 
Congrats Steve on the take-up of Yoza!
In addition to high tech consulting I also work with teens in our community, and I can endorse that this is definitely the way to go!