Yoza: Launch and one week

On the 22nd of August Yoza Cellphone Stories launched. Yoza is the flagship project of m4Lit, which I lead.

Here is the press release, the short description of the project, and some very last-minute guerilla user testing done the day before launch.

One week later we have 37,000 subscribers and 3,600 user comments have been posted. Not bad at all!

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